Please use this identifier to cite or link to this item: http://ir.juit.ac.in:8080/jspui/jspui/handle/123456789/6391
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dc.contributor.authorBhargava, Preshit-
dc.contributor.authorKumar, Pardeep [Guided by]-
dc.date.accessioned2022-09-22T10:20:57Z-
dc.date.available2022-09-22T10:20:57Z-
dc.date.issued2015-
dc.identifier.urihttp://ir.juit.ac.in:8080/jspui/jspui/handle/123456789/6391-
dc.description.abstractSocial Networking describes the phenomena found in, participatory and self-expressive Web sites—such as YouTube, MySpace, Facebook—where members/participants expose, discuss, reveal, and expound on their personal lives, activities, hopes, dreams, and even fantasies for others to see and marvel upon. Online communities represent a growing class of marketplace communities where participants can provide and exchange information on products, services, or common interests. Brands are, or have been, the commercial enterprises’ approach to building social networks They have created brand cohorts through logos, colours, and clever icons All of these ―brands,‖ and the imagery and mystics behind them, have really been nothing more than attempts by the marketer to create a social network that was accepted and that engaged people to purchase or continued to purchase products or services. Companies are increasingly using online communities to create value for the firm and their customers. Ensuring that brand activity is relevant to a social network’s core audience is crucial for advertisers wanting to tap into niche communities In this project we develop a framework that explores the process of how a firm’s online community enhances consumers’ brand commitment.en_US
dc.language.isoenen_US
dc.publisherJaypee University of Information Technology, Solan, H.P.en_US
dc.subjectSocial networking websiteen_US
dc.subjectSocial networken_US
dc.titleSocial Networking Websiteen_US
dc.typeProject Reporten_US
Appears in Collections:B.Tech. Project Reports

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